Amman - Salam Shipping & Forwarding Agency (Amman)

Amman - Salam Shipping & Forwarding Agency (Amman) is a Jordanian freight forwarding firm with a history rooted in Amman and a significant market presence within the Naouri Group. The company traces its origins to the early-to-mid 1990s, with sources indicating establishment in 1993 and also a continuous operational narrative through 1994 and beyond. This profile consolidates available information from the company’s original profile and its website content to present an accurate, third-party description of its services, capabilities, and market position.

Overview and market position

Salam Shipping & Forwarding Agency (SSF) operates as a regional logistics and freight forwarding arm within the Naouri Group. The entity is described as one of the leading freight forwarders in Jordan, ranking among the top three by market share. This positioning reflects its integration into a broader logistics and supply chain ecosystem and its role in enabling cross-border trade for local and regional clients. The company emphasizes end-to-end logistics capabilities, spanning multiple modes of transport, with an emphasis on customized, flexible solutions tailored to client requirements.

Service scope and capabilities

SSF offers a broad portfolio of logistics services designed to cover the full lifecycle of freight movement. Key capabilities highlighted in the source material include structured offerings across sea and land operations, with attention to ocean freight modes and specialized maritime solutions. The company references experience with diverse transport modalities such as sea freight, land (trucking), and multimodal approaches, indicating a core competence in coordinating complex supply chains that involve multiple transportation modes.

Maritime and surface logistics

The organization describes its ability to handle various maritime logistics needs, including traditional containerized shipping as well as breakbulk and project-related cargo. The mention of RoRo (roll-on/roll-off) and other specialized maritime services suggests a capability to manage shipments that require unique handling, equipment, or routing. While explicit container line agency arrangements are noted in the broader corporate family, SSF’s own scope includes shipping-related coordination, documentation, and carrier relationships to ensure efficient transit for clients.

Warehousing and value-added services

In addition to transportation, SSF’s profile indicates a focus on warehousing and distribution as part of a comprehensive logistics solution. The referenced “3PL Warehousing & Distribution” and state-of-the-art container depot facilities point to integrated storage, inventory control, and outbound distribution as core competencies. The combination of warehousing with cross-border movement enables clients to consolidate inventory, manage stock levels, and optimize last-mile delivery.

Technology and digital capabilities

The parent group emphasizes technology adoption across operations, including cloud-based transportation management, warehouse management systems, and ERP integration. For clients, this translates into improved shipment visibility, streamlined documentation, and data-driven decision-making. The digital-forward messaging underscores a commitment to leveraging technology to enhance efficiency, accuracy, and transparency throughout the logistics process.

Coverage and service reach

The company’s narrative extends beyond Amman to a broader Jordanian footprint, with references to services spanning northern and southern regions of the country. This nationwide reach supports end-to-end supply chain continuity for customers that rely on domestic routing, cross-border shipments, and regional distribution. The emphasis on end-to-end solutions highlights an integrated approach to logistics, encompassing transport, storage, customs clearance, and documentation.

Awards, recognition, and CSR

Website content notes awards and recognition associated with the group’s broader activities and contributions to the Jordanian economy. The King Abdullah II Ibn Al Hussein Order for Distinction of the First Degree is cited as part of the corporate recognition framework. In addition, commitments to corporate social responsibility and environmental stewardship are acknowledged as part of the organization’s ongoing agenda, reflecting a broader pledge to sustainable and responsible logistics practice.

Establishment and historical context

The historical record for the Naouri Logistics family underscores a longstanding presence in Jordan’s logistics landscape, with early milestones dating back to 1994 and earlier. The profile mentions the evolution of affiliated entities within the Naouri Group and the expansion of services and market reach through the years. This historical context situates SSF within a lineage of logistics experience and regional development, suggesting a depth of industry knowledge and established carrier and partner relationships.

Summary of capabilities for clients

- Multimodal logistics solutions combining sea, land, and cross-border transport to meet diverse client needs.

- Specialized maritime services, including RoRo, breakbulk, and other non-standard cargo handling.

- Comprehensive warehousing, 3PL, and distribution services to support inventory management and order fulfillment.

- Customs clearance expertise to facilitate compliant, efficient border processes.

- Digital tools and ERP-driven processes to enhance shipment tracking, documentation, and reporting.

- A recognized market position within Jordan’s logistics sector, backed by years of operation and affiliations with a large logistics group.

Overall, Amman - Salam Shipping & Forwarding Agency (Amman) presents as a mature, regionally capable freight forwarder that combines core transport services with warehousing, customs expertise, and digital logistics capabilities to serve clients across Jordan and beyond. The company’s alignment with Naouri Group further reinforces its access to a broad network of partners and resources, enabling end-to-end supply chain solutions for various industries.