Oklahoma City, OK - Global Forwarding Enterprises LLC
Founded in 1948, Laufer Group International Ltd. is a global logistics provider delivering end-to-end supply chain solutions for mid-market shippers across a broad range of industries. The company specializes in international ocean and air freight, customs brokerage, and integrated logistics, applying deep industry knowledge and a customer-centric approach to help businesses move goods efficiently, compliantly, and on schedule across borders. Laufer’s core strength lies in combining hands-on logistics expertise with a technology-forward toolkit designed to maximize visibility, control, and collaboration throughout the shipment lifecycle. With a team of over 200 professionals and a network of U.S. offices, Laufer is positioned to manage complex multi-modal moves for fast-moving consumer goods, manufacturing components, and project cargo alike, all while maintaining a relentless focus on service quality, risk management, and regulatory compliance.
A centerpiece of Laufer’s value proposition is its technology toolkit, PeerPlus, which provides comprehensive shipment visibility and operational control. PeerPlus enables proactive monitoring, real-time tracking, and streamlined workflow management, offering customers the ability to anticipate issues, accelerate decision-making, and maintain higher levels of supply chain reliability. This technology-enabled approach is coupled with Laufer’s hands-on account management and tailored problem-solving capabilities to create a balanced, reliable solution for mid-market shippers that may not have the scale of large enterprise logistics partners but demand the same level of performance and insight.
Laufer’s service portfolio spans the full spectrum of import and export logistics. On the ocean side, the company handles both Ocean Import and Ocean Export, coordinating complex port-to-port movements with a focus on transit reliability, documentation accuracy, and tariff compliance. In air freight, Laufer supports time-sensitive shipments by leveraging established carrier networks and routing options designed to optimize speed, reliability, and cost. The customs brokerage function ensures that cross-border shipments navigate the complexities of import and export regulations, duty optimization, and compliance programs, reducing delays and ensuring smooth handoffs at border points. Laufer’s end-to-end logistics capability extends to integrated freight management, warehousing and distribution support, and value-added services that can be customized to fit unique supply chain requirements.
The company’s client-centric philosophy begins with listening. Laufer emphasizes taking the time to understand each customer’s business model, product profiles, seasonality, risk tolerance, and cost-to-serve targets. This insight-driven approach underpins a portfolio of solutions that can be tailored to mid-market shippers—organizations that require flexible, scalable logistics support without the rigidity or complexity often associated with larger providers. Laufer’s emphasis on customization is complemented by continuous improvement via data, analytics, and intelligence that translate into actionable strategies for inventory optimization, lead-time reduction, and currency or tariff-sensitive planning.
Global coverage is a differentiator for Laufer. The company provides comprehensive cross-border capabilities and a network that supports end-to-end movement from supplier to end customer, including importers at the origin for complex supply chains and exporters seeking efficient international routes. Laufer’s network design, coupled with a practical, service-oriented mindset, enables consistent performance across multiple geographies and regulatory environments. For mid-market shippers facing evolving supply chain pressures, Laufer offers a dependable, people-centric partner that can respond quickly to changing conditions while maintaining strict standards of service quality and regulatory compliance.
Industries served by Laufer highlight the breadth of its logistics expertise. Within Furniture, Laufer supports home, office, campus, and hotel projects, helping manufacturers, retailers, and designers manage freight from factory to showroom or distribution center. Forest Products customers rely on Laufer’s capabilities to handle the nuances of moving logs, lumber, veneer, and staves through multi-modal networks while managing environmental and regulatory considerations. Everything Home covers décor, kitchenware, accessories, flooring, cabinetry, and sanitaryware, where reliable transit times and careful handling are critical to preserving product quality and brand reputation. Consumer Goods is another strength area, encompassing pet products, toys, giftware, electronics, and auto accessories—segments that demand speed, cost controls, and robust visibility to support timely promotions and seasonal demand.
Healthcare and Fashion represent highly specialized segments for Laufer, where compliance, temperature control, contamination prevention, and precise handling are essential. In Healthcare, Laufer supports PPE supplies, medical equipment, gloves, and supplements, aligning logistics with strict regulatory expectations and quality assurance requirements. The Fashion sector benefits from Laufer’s capabilities in moving footwear, apparel, textiles, accessories, and cosmetics with an emphasis on speed-to-market and brand integrity. Food and Dairy add further complexity, requiring careful temperature management, traceability, and adherence to safety standards. Laufer’s experience across Agriculture (seeds, nuts, dried fruits, soy, grains, feed) and Dairy (lactose, whey, milk powder, cheese) demonstrates a broad capability to navigate perishable, regulated, and high-value commodities.
Beyond core transportation and customs services, Laufer emphasizes thought leadership and industry insights as part of its value proposition. The company engages in market updates, client advisories, and published content that helps shippers understand regulatory shifts, tariff changes, and cross-border trade dynamics. This commitment to education reinforces Laufer’s role as a trusted advisor and knowledge partner, supporting customers in making informed decisions that align with their strategic objectives. For organizations seeking not only tactical logistics execution but also strategic guidance, Laufer presents a holistic approach that blends operational excellence with market intelligence.
From a platform and performance perspective, Laufer’s combination of hands-on service and technology enablement translates into measurable benefits for customers. Shipment visibility reduces uncertainty and improves responsiveness, while proactive exception management minimizes disruptions and accelerates remediation. The company’s emphasis on standard operating procedures, documentation accuracy, and risk controls helps maintain compliance with international trade regulations and reduces the risk of penalties or delays. Laufer’s integrated service model also supports cost-to-serve optimization, enabling mid-market shippers to achieve better value through bundled solutions that align transportation, brokerage, warehousing, and distribution activities under a cohesive program.
In terms of customer experience, Laufer prioritizes collaboration and tailored solutions. By pairing dedicated account teams with technology-enabled workflows, the company ensures that customers receive consistent governance, regular performance reviews, and ongoing optimization recommendations. Laufer’s client-centric approach is designed to scale with growth, supporting gradual expansion into new markets or product lines while maintaining the same level of service discipline and process maturity. The result is a logistics partner that not only delivers the goods but also grows with the customer’s business, offering practical, scalable capabilities that adapt to evolving supply chain needs.
As the global logistics landscape continues to evolve—with rising carrier volatility, shifting trade policies, and increasing demand for sustainability—Laufer stands out for its balanced focus on reliability, transparency, and practical innovation. The company’s technology-forward mindset, combined with a long history of operating excellence and a culture of service, positions Laufer as a resilient partner capable of navigating disruption, maintaining healthy cash-to-cash cycles, and delivering predictable outcomes for mid-market shippers. For businesses seeking a trusted ally that can connect multi-modal transport, customs clearance, and end-to-end logistics into a coherent and controllable supply chain, Laufer offers a compelling blend of expertise, technology, and collaboration.
From a FreightCue platform perspective, Laufer’s blend of experienced logistics execution, customer-centric customization, and visibility-focused technology makes them a strong candidate for inclusion in a global freight forwarder directory. Their emphasis on mid-market solutions aligns well with FreightCue’s audience of growing shippers seeking scalable, transparent, and consultative logistics partnerships. By combining operational excellence with PeerPlus-enabled visibility and data-driven decision support, Laufer demonstrates how a traditional forwarder can compete effectively in a digital, marketplace-driven ecosystem. For shippers comparing options, Laufer represents a balanced choice that prioritizes dependable performance, flexible service design, and long-term value, while offering the kind of platform-ready partnerships that FreightCue aims to showcase and connect with its community of logistics providers and customers.
