Milwaukee, WI - Global Forwarding Enterprises LLC

Founded in 1948, Laufer Group International (LGI) stands as a global logistics innovator delivering a robust and integrated suite of international ocean and air freight, customs brokerage, and end-to-end supply chain solutions. With a team comprising more than 200 professionals, LGI differentiates itself through a client-centric approach that blends deep industry knowledge with practical, technology-enabled capabilities. The company emphasizes not only movement of goods but the optimization of the entire supply chain, offering tailored strategies that align with a client’s specific commercial objectives, risk tolerance, and growth aspirations. This combination of experience, scale, and a consultative mindset makes LGI a compelling partner for mid-market shippers seeking reliable, transparent, and scalable logistics solutions across borders and continents. LGI’s value proposition rests on delivering consistent operational excellence, end-to-end visibility, and flexibility in the face of dynamic market conditions, regulatory changes, and evolving customer expectations. By focusing on the core logistics disciplines—freight management, customs clearance, and supply chain coordination—LGI helps clients reduce complexity, shorten lead times, and improve service levels, all while maintaining cost discipline and regulatory compliance. The company’s approach is anchored in a commitment to precision and confidence in the supply chain, enabling customers to plan, execute, and monitor movements with clarity and control. Central to LGI’s offering is the use of technology to enhance visibility and responsiveness. The PeerPlus platform empowers mid-market shippers with real-time tracking, proactive exception management, and data-driven decision-making, helping to transform standard freight forwarding into a more strategic, insight-driven process. This technology-enabled visibility not only improves day-to-day operations but also supports strategic initiatives such as inventory optimization, network redesign, and supplier collaboration. LGI’s service model is designed to be end-to-end and scalable, ensuring a consistent customer experience whether shipments are simple or complex, small or large, regional or global. In practice, this means LGI works closely with clients to understand their business models, product flows, regulatory environments, and risk tolerance, then tailors a portfolio of strategies and solutions that integrates transportation, compliance, documentation, and logistics execution into a single, coherent program. The company’s emphasis on collaboration is evident in its ability to coordinate multi-modal shipments, manage cross-border requirements, and align timing with client production cycles and inventory strategies. This collaborative capability is particularly valuable for mid-market shippers who require the agility to respond to fluctuating demand, sudden supply chain disruptions, or shifting customer needs without sacrificing service quality or cost efficiency. In terms of domain focus, LGI has developed a robust sector footprint that spans several key industries. For furniture and related home goods, the company supports complex imports of finished goods, components, and materials, helping clients navigate packaging, handling, and delivery to multiple destinations while maintaining product integrity and on-time performance. In forest products, LGI manages shipments of logs, lumber, veneer, and staves, balancing container, truck, and rail options to optimize transit times and costs. The Everything Home segment—encompassing décor, kitchenware, accessories, flooring, cabinetry, and sanitaryware—benefits from LGI’s end-to-end perspective, ensuring that bulky or delicate items move through the supply chain with appropriate handling, documentation, and timing. For consumer goods, the company handles pet products, toys, giftware, electronics, and auto accessories, where branding, packaging, and market entry requirements demand careful coordination across suppliers, manufacturers, and retailers. In healthcare, LGI brings expertise in PPE supplies, medical equipment, gloves, and supplements, emphasizing compliance, traceability, and risk mitigation in regulated environments. The fashion sector, including footwear, apparel, textiles, and cosmetics, benefits from LGI’s ability to manage seasonal peaks, geographic sourcing, and compliance with labeling and origin requirements. Food and dairy segments illustrate LGI’s capability to handle perishable and highly regulated goods, with attention to temperature-controlled logistics, customs considerations, and quality assurance. Agricultural commodities, including seeds, nuts, dried fruits, soy, grains, and feed, require precise documentation, phytosanitary compliance, and efficient routing across borders, all of which LGI coordinates through its multi-disciplinary logistics teams. Collectively, these industry experiences reinforce LGI’s capability to deliver not just transportation, but a comprehensive, coordinated supply chain that reduces friction, enhances predictability, and elevates overall customer satisfaction. Beyond operational execution, LGI places a strong emphasis on thought leadership and continuous learning. The company highlights insights that include video interviews, podcasts, and published papers, underscoring a commitment to sharing market intelligence, best practices, and forward-looking analyses with clients and partners. This emphasis on knowledge-sharing supports customers as they navigate global trade dynamics, regulatory changes, and evolving consumer expectations. LGI’s market positioning is reinforced by its branding as a partner that is “built different”—a philosophy captured in the Global Logistics messaging that emphasizes precision, confidence, and collaboration as the cornerstones of its value proposition. The company’s emphasis on precision translates into meticulous process design, data accuracy, and rigorous attention to regulatory requirements, while the concept of confidence reflects end-to-end visibility and proactive issue resolution that keeps shipments on track. Collaboration, the third pillar, is expressed through tailor-made solutions, cross-functional coordination, and a commitment to aligning with each client’s strategic goals, rather than offering a one-size-fits-all approach. This triad—precision, confidence, and collaboration—permeates LGI’s cultural ethos, service design, and customer interactions, making the company a compelling option for shippers seeking a partner capable of bridging tactical freight movements with strategic supply chain outcomes. For Freightcue, a platform dedicated to aggregating global freight forwarders, LGI’s profile represents a strong blend of traditional freight forwarding expertise and modern, technology-enabled visibility. Freightcue users can expect a company that not only handles routine shipments efficiently but also engages in proactive planning, risk management, and data-driven optimization. The availability of PeerPlus technology ideally positions LGI to participate in RFPs, compare quotes, and facilitate cross-vendor collaboration within a transparent, competitive environment. The platform-ready capabilities—real-time visibility, performance analytics, and collaborative workflows—support Freightcue’s mission to empower shippers with choice, clarity, and community-driven benchmarking. In sum, Laufer Group International presents as a seasoned, multi-modal logistics partner with a broad industry footprint, a strong technology backbone, and a client-centric approach that prioritizes end-to-end visibility, strategic collaboration, and operational excellence. For mid-market shippers seeking to simplify global freight management while unlocking opportunities for cost efficiency, service improvements, and tighter supply chain governance, LGI offers a compelling combination of experience, scale, and innovative tools. As a Freightcue-listed partner,LGI embodies the platform’s objective of connecting reliable, tech-enabled freight forwarders with businesses eager to publish inquiries, receive competitive bids, and rate and review providers across a dynamic, interconnected logistics ecosystem.