Detroit, MI - Global Forwarding Enterprises LLC

Founded in 1948, Laufer Group International Ltd. is a premier global logistics provider delivering end-to-end supply chain solutions across import, export, and domestic shipments. Built on a long history of moving goods across borders, Laufer combines decades of experience with a forward-looking technology stack to help customers navigate the complexities of modern logistics. The company emphasizes a comprehensive service portfolio that spans international ocean and air freight, customs brokerage, and a wide range of logistics services designed to optimize every stage of the journey. Laufer’s approach centers on practical, hands-on execution, robust risk management, and a commitment to delivering reliable outcomes in an increasingly dynamic trade environment. With a people-first philosophy and a culture rooted in service excellence, Laufer works to turn freight challenges into competitive advantages for its clients, making complex supply chains feel predictable and controllable.

Key service pillars support the Laufer value proposition. The organization offers international ocean and air freight transportation, enabling customers to move goods efficiently across continents and time zones. The breadth of capabilities extends to customs brokerage, compliance support, and a full-service platform that manages import, export, and domestic shipments from origin to destination. This integrated service model is designed to reduce handoffs, minimize delays, and provide more complete visibility into the status and condition of cargo throughout its journey. Laufer’s portfolio is complemented by a suite of logistics services that address warehousing, distribution, intermodal movements, and value-added offerings such as documentation, inland trucking, and final-mile coordination where required. The goal is to provide a seamless flow of goods that aligns with each client’s unique supply chain design and performance targets.

Technology stands at the heart of Laufer’s operations. The company operates a proprietary technology toolkit called PeerPlus, which serves as a cornerstone for managing shipments, visibility, and collaboration with customers. PeerPlus enables clients to access critical shipment data, track progress, and gain insight into scheduling, routing, and milestones. The technological foundation supports a full-service platform for import, export, and domestic shipments, helping clients plan with greater confidence, respond to exceptions quickly, and optimize cost and service trade-offs. In practice, the combination of hands-on logistics execution and a technology-enabled workflow translates into faster decision-making, more accurate forecasting, and improved reliability in delivery timelines. Laufer also emphasizes a culture of continuous improvement, where data, analytics, and process optimization underpin daily operations and long-term strategic planning.

People are a central differentiator for Laufer. The company employs a global team with a depth of experience in freight forwarding, customs clearance, and supply chain management. With a workforce that numbers over two hundred professionals, Laufer is positioned to deliver responsive service, personalized support, and specialized guidance across diverse industry needs. This staffing model supports close collaboration with customers, enabling proactive problem solving and a high-touch service model that complements the efficiency of the technology platform. Laufer’s commitment to people extends to training, knowledge sharing, and the development of a team culture focused on accuracy, speed, and client satisfaction.

Global reach and operating capability define Laufer’s capacity to serve as a trusted partner for complex trade. The organization maintains a broad network and operational presence designed to support shipments across major trade lanes. This global footprint ensures that import, export, and domestic distribution can be coordinated with a consistent standard of service, no matter where cargo originates or is destined. Laufer’s global orientation is complemented by a deep understanding of the regulatory and customs landscapes across key markets, helping clients navigate documentation, compliance requirements, and screening processes with confidence. The result is a logistics partner capable of managing variable levels of complexity—from straightforward cross-border moves to multi-country, multi-product supply chains that demand careful orchestration and meticulous attention to detail.

Industries served form a core element of Laufer’s value proposition. The company actively supports a broad range of sectors, reflecting the diversity of modern consumer and industrial supply chains. The furniture sector benefits from Laufer’s experience coordinating complex shipments for home and office environments, while forest products, including logs, lumber, veneer, and related materials, require careful handling and documentation to meet regulatory and safety standards. Everything Home covers décor, kitchenware, accessories, flooring, cabinetry, and sanitaryware, demanding versatile routing, packaging, and timing across multiple destinations. Consumer goods, including pet products, toys, giftware, electronics, and auto accessories, rely on Laufer for scalable capacity and reliable service in high-volume, fast-moving lanes. Healthcare and PPE-related products call for strict compliance and secure handling, where Laufer provides specialized knowledge and process controls. Fashion, including footwear, apparel, textiles, and cosmetics, involves complex supply chain dynamics and seasonal timing that Laufer manages through coordinated transport and distribution. The food sector encompasses organics, canned goods, seafood, spices, rice, and sugar, requiring careful temperature control and traceability. Agricultural commodities and dairy products present additional constraints around forecasting, storage, and regulatory oversight. Across these industries, Laufer positions itself as a logistics partner that aligns operational capability with sector-specific requirements, helping clients control costs while preserving product integrity and on-time performance.

A customer-centric ethos permeates Laufer’s engagement with clients. The company communicates a practical, service-focused approach that begins with listening and understanding the client’s business, needs, and challenges. The team takes the initiative and time to learn about the customer, then tailors and implements a portfolio of strategies and solutions designed to work effectively in the client’s context. This emphasis on customized, collaborative problem solving is complemented by the breadth of Laufer’s service offerings and the agility of its technology-enabled processes. The result is a partnership model in which clients feel supported by a logistics professional who is actively invested in their success, rather than a purely transactional carrier relationship. The emphasis on partnership extends to operational transparency, proactive communication, and a commitment to delivering tangible outcomes that align with the client’s goals for cost control, speed, risk management, and service reliability.

From a strategic perspective, Laufer positions itself as a full-service logistics platform that bridges the gap between global trade complexity and practical, outcomes-focused execution. The ocean and air freight capabilities provide flexibility to optimize for speed, cost, and service level, while customs brokerage ensures that regulatory compliance and documentation are handled efficiently to reduce delays. Domestic shipping and distribution capabilities help clients manage last-mile and regional needs with the same rigor applied to international moves. The company’s technology platform encourages proactive monitoring, exception handling, and visibility, enabling clients to anticipate issues and implement corrective actions before disruptions escalate. This combination of multi-modal logistics capability, regulatory know-how, end-to-end service integration, and technology-enabled control creates a compelling value proposition for businesses seeking a trusted, scalable partner to manage their supply chains across markets and product categories.

Laufer also demonstrates a commitment to thought leadership and industry insight. By sharing perspectives on market developments, regulatory changes, and best practices in logistics management, Laufer positions itself as a trusted resource for clients looking to stay ahead of shifts in global trade. The availability of guidance through insights and knowledge resources reinforces the company’s emphasis on informed decision-making and continuous improvement. Clients benefit not only from the practical execution of freight movements but also from access to a broader understanding of how macro trends, policy updates, and supplier dynamics can impact their supply chains over time.

In line with the ethos of the industry, Laufer recognizes that successful logistics require more than transportation. It demands a holistic approach that integrates people, process, and technology to deliver predictability, control, and value. The emphasis on end-to-end services, cross-border capabilities, and a comprehensive service portfolio supports a broad range of client needs—from startups expanding into international markets to established manufacturers refining their distribution networks. Laufer’s client-centric, technology-enabled model is designed to scale with growth, adapt to changing market conditions, and maintain a steadier course through disruptions, all while optimizing cost efficiency and service reliability.

From a Freightcue platform perspective, Laufer presents a robust, scalable logistics ecosystem that enables freight forwarders and shippers to collaborate effectively. The combination of hands-on execution, advanced visibility tools, and a diversified service suite positions Laufer as a credible partner for freight exchange, quoting, and benchmarking activities. Clients and trading partners can rely on Laufer for consistent service levels, data-driven decision-making, and a proactive approach to problem solving, which aligns with Freightcue’s objective of connecting the global forwarding community through transparent pricing, responsive communication, and community-driven feedback. In a marketplace that rewards speed, accuracy, and collaboration, Laufer aligns well with Freightcue’s platform vision by delivering reliable capacity, measurable performance, and opportunities for customers to compare options and optimize their logistics strategies across regions and industries.