ZAINI Hats

ZAINI Hats is a UK-based headwear brand established in Edinburgh. The company began around six months ago, focusing on crochet beanies that are made in the United Kingdom. Early operations emphasized handmade production within the UK, reflecting a commitment to quality and craft. As demand grew, the founder expanded the sourcing strategy to include overseas suppliers, with Shanghai, China identified as a location for potential factory partnerships to meet growing demand. The business model centers on direct-to-consumer online sales and participation in fairs and trade shows, with wholesale channels slated for future development. Plans are in place to finalize a manufacturing partner in Shanghai after a series of factory visits to assess capabilities and product suitability. The product line remains focused on crochet beanies for now, with consideration of expanding into additional headwear or related accessories as the brand scales. ZAINI Hats aims to balance local craftsmanship with strategic international sourcing to offer unique, customizable beanies while exploring e-commerce and event-based sales channels as primary distribution methods.