Exotic Colors

Exotic Colors is a private limited investment company based in Abu Dhabi, United Arab Emirates. The organization functions as the sole master franchise holder for the MY WALIT brand across the Middle East and North Africa, delivering strategic brand management and distribution within the region. MY WALIT is described as a fashion-forward Italian brand that encompasses two categories: leather goods and perfumes. The brand originated in Lucca, Italy in 2005 and has since expanded from a single Amphitheatre shop to a global presence.

Exotic Colors' involvement centers on representing and extending the MY WALIT brand in GCC markets and beyond, with distribution channels that include duty-free shops and airline retail environments. The focus appears to be on premium fashion accessories and fragrance products, aligning with retail and travel retail ecosystems in the Middle East and North Africa.

As a franchise holder, Exotic Colors may coordinate brand standards, product assortment, and market-specific initiatives to support brand visibility and consumer reach within the assigned territories. The information available indicates a partnership model tied to the MY WALIT brand’s expansion, rather than independent product development, branding, or manufacturing operations.

While detailed operational data such as logistics capabilities, warehousing, or E-commerce fulfillment are not specified in the available materials, the company’s stated franchise role implies engagement with regional distribution networks and point-of-sale strategies appropriate for fashion and fragrance goods in travel retail and luxury consumer sectors.

In summary, Exotic Colors positions itself as the regional master franchise for MY WALIT in the MENA region, leveraging the Italian brand’s two-category offering to serve fashion-conscious customers through strategic retail and distribution channels in the United Arab Emirates and neighboring markets.