Dubai - Suhara Logistics LLC (Dubai, Head Office) (Formerly known as Barloworld Logistics LLC)
Dubai - Suhara Logistics LLC (Dubai, Head Office) is a logistics provider operating from a central hub in the United Arab Emirates with additional offices in Africa. Formerly known as Barloworld Logistics LLC Middle East, the company describes itself as offering tailored logistics solutions across freight forwarding, customs clearance, warehousing, and transport management for a diverse range of industry sectors. The organization emphasizes its large regional footprint, stating that it employs more than a thousand people and maintains a strong presence in the Middle East and East Africa to deliver comprehensive supply chain services.
The company highlights membership in the World Cargo Alliance (WCA First), positioning itself within a global network of independent freight forwarders. This affiliation is presented as a means to access a broader community of logistics professionals and trusted partners, with a focus on reliability and efficiency in service delivery.
Suhara’s service portfolio is described as bespoke and technology-driven, designed to support end-to-end supply chain architecture across the Indian Ocean arc. Key service pillars include customs clearance, warehousing and 3PL, and transport, supported by long-standing partnerships with established logistics providers to enhance capacity and coverage. The company emphasizes its ability to manage warehousing needs, including both open-air and temperature-controlled facilities across operating geographies, and to provide end-to-end logistics through its subsidiary, Suhara Supply Chain, which concentrates on warehousing, freight forwarding, and value-added services.
Technology and data play a central role in Suhara Logistics’ operating model. The company references the use of SAP, tracking tools, and a WMS-ERP integration (Power BI) to improve visibility, inventory management, and performance analytics. Specific mentions include Infor WMS for inventory optimization and order fulfillment, SAP Business One for real-time data synchronization, and Power BI dashboards to monitor metrics such as fuel usage and vehicle performance. The organization also promotes IoT-enabled fuel management systems and AI-assisted telematics for vehicle monitoring, with the aim of enhancing safety, reducing delays, and promoting efficient delivery performance.
Industry coverage spans projects, retail, FMCG, oil and gas, humanitarian aid, lubricants and chemicals, food and agriculture, 3PL, mining, technology, and more. The profile also notes a commitment to sustainability through fuel management initiatives and technology-enabled optimization, underscoring a broader focus on responsible logistics.
In terms of corporate philosophy, Suhara positions itself as a trusted, secure, and reliable freight forwarder with a data-driven approach. The company emphasizes a heritage of more than 30 years in the logistics industry, aiming to deliver consistency, accuracy, and partnerships built on trust. While the material underscores advanced technology, real-time tracking, and comprehensive supply chain architecture, it does not provide explicit year-by-year milestones or a precise founding date in the supplied content.
Overall, Suhara Logistics presents a profile of a regionally focused logistics provider combining traditional freight forwarding and customs capabilities with modern technology platforms and a global network affiliation, designed to support complex and diverse supply chains across the Middle East, Africa, and neighboring markets.
