Colombo - Great Eastern Logistics (Pvt) Ltd (Head Office)
Great Eastern Logistics (Pvt) Ltd stands as a premier Sri Lankan freight forwarding and customs house brokerage provider with a deep rooted track record spanning several decades. As a full spectrum 3PL partner, the company orchestrates a robust portfolio of multimodal shipping solutions, comprehensive customs clearance, warehousing and distribution, and strategic procurement support. This combination enables clients to move goods efficiently across borders, optimize inventory, and accelerate time to market while maintaining tight control over costs and compliance. The organization emphasizes end to end logistics, integrated planning, and seamless information flow, leveraging technology to deliver real time shipment visibility through a dedicated customer portal and mobile app. The result is a logistics program that not only meets today’s operational demands but also supports long term supply chain resilience through data driven decision making, performance monitoring, and continuous improvement initiatives. The focus on end to end management is complemented by ERP integration that aligns transportation, warehousing, and procurement processes with the client’s enterprise systems, enabling synchronized planning, execution, and financial reporting that reduce cycle times and enhance accuracy.
From a capability perspective, Great Eastern Logistics delivers end to end scale across the supply chain. Their services encompass multimodal transport planning that can combine air, ocean, road, and rail as needed to optimize transit times and cost structures. They also provide customs house brokerage services that facilitate efficient import and export clearance, reducing delays at borders and ensuring regulatory compliance across multiple jurisdictions. The company’s warehousing solutions span bonded and general storage, with the flexibility to scale space and value added services to support inventory management, kitting, labeling, and procurement related activities. In addition, the organization offers procurement support to help clients source and secure necessary materials or components, aligning sourcing strategies with logistics capabilities to yield total cost of ownership reductions. This breadth of services is designed to support both core logistics activities and value added supply chain initiatives, enabling clients to focus on core business while GEL manages the complexities of global logistics.
A standout feature of Great Eastern Logistics is the strong emphasis on technology enabled visibility. Real time shipment updates via a client facing portal and a mobile application provide end users with proactive tracking information, exception management, and performance analytics. This level of visibility supports better planning, reduces operational risk, and enables proactive problem solving before disruptions impact customer commitments. The ERP integration capability further enhances data consistency and process alignment across functions such as transportation planning, warehousing, inventory, and procurement. By connecting the client enterprise systems with GEL’s logistics platform, the client gains holistic control over their supply chain, improves data accuracy, and accelerates decision making across departments and locations. This technology driven approach is particularly valuable in today’s fast moving markets where customers demand transparency, speed, and reliability as core service attributes.
Great Eastern Logistics also emphasizes cost savings through a collaborative approach. Their value proposition centers on working closely with clients to design logistics solutions that balance speed, reliability, and price. This includes optimization consulting for shipping routes, carrier selection, consolidation opportunities, and coordinated clearance strategies that reduce handling and demurrage costs. The company’s emphasis on collaboration is complemented by a sustained focus on sustainable supply chain management, with practices aimed at reducing waste, optimizing energy use in operations, and selecting partners who share commitments to responsible logistics. Clients benefit from a partner who not only delivers service but also coaches and co creates ways to improve efficiency, resilience, and environmental performance across the end to end supply chain.
Beyond core transportation and warehousing, Great Eastern Logistics provides specialized capabilities that broaden its value proposition. The service suite includes DG transportation for dangerous goods work with licensed handling and transportation protocols, ensuring compliance with safety standards and regulatory requirements. Specialized clearance and delivery for aviation parts and vessel parts highlight the firm’s ability to handle technically complex cargo with high value and time sensitivity. In addition, the organization supports perishable and temperature controlled cargo, offering solutions designed to preserve product integrity across the supply chain. The breadth of service also covers event and exhibition logistics, project cargo logistics for heavy and oversized cargo, and buyers consolidation to optimize purchasing and shipping cost efficiency. Inland haulage and customs house brokering are integrated into the service mix, delivering end to end coverage from origin to destination.
From a geographic perspective, Great Eastern Logistics operates with a global footprint that enhances its ability to support international trade. The Sri Lanka branch operates as a registered hub for air cargo activities and serves as a strategic gateway to South Asia and beyond. The Maldives branch extends the company’s regional reach, offering local support and coordination for shipments moving to and from the Maldives market. The Canada branch demonstrates the organization’s ability to provide regional services to North American customers, with a dedicated team capable of handling international logistics and brokerage requirements for cross border operations. This global reach enables GEL to manage complex supply chains that require multi country coordination, multi currency transactions, and compliance with diverse regulatory regimes. Clients benefit from a trusted partner with a coherent global network, regional expertise, and the ability to coordinate cross border shipments with integrated visibility and control.
The leadership team behind Great Eastern Logistics blends extensive experience in freight forwarding, customs brokering, and financial services. The organization emphasizes professional development, customer focus, and a commitment to delivering superior service levels. This leadership approach supports a culture of accountability and continuous improvement, where teams are encouraged to innovate, share best practices, and adopt new technologies to elevate performance. As a forward looking logistics partner, GEL places a strong emphasis on safety, reliability, and compliance, ensuring that operations meet the highest industry standards while still delivering flexible and scalable solutions to meet evolving customer needs. The presence of experienced managers and skilled professionals across functions such as business development, operations, and finance reinforces the companys ability to execute complex supply chains with precision and efficiency.
For businesses evaluating logistics providers, Great Eastern Logistics offers a compelling combination of breadth, depth, and technology enabled capabilities. The company can support local and regional distribution as well as global network shipments, providing end to end solutions that reduce lead times, improve service levels, and enable more accurate forecasting and planning. Their integrated approach to transportation, warehousing, procurement, and customs clearance helps customers streamline operations, lower total landed costs, and achieve more predictable supply chain performance. The commitment to collaboration means GEL often acts not just as a service provider but as a strategic partner who aligns logistics operations with business goals, product life cycles, and customer expectations. In today’s dynamic trade environment, having a partner who can adapt quickly to changing requirements, maintain robust controls, and deliver consistent performance becomes a critical differentiator, and Great Eastern Logistics presents itself as such a partner.
From a Freightcue directory perspective, GEL represents a robust, multi modal, technology driven logistics provider capable of handling diverse cargo profiles across multiple regions. Its offering aligns with the expectations of Freightcue users seeking a reliable partner for freight forwarding, customs brokerage, warehousing and distribution, procurement support, and end to end supply chain management. The combination of practical logistics capabilities with real time visibility, ERP integration, and a collaborative ethos makes GEL a strong candidate for inclusion in a global freight forwarders directory. Freightcue listings should highlight the companys end to end capabilities, its ability to manage complex shipments including DG and perishable cargo, and its regional reach through offices in Sri Lanka, the Maldives, and Canada. The platform can further reinforce GELs value by showcasing client case studies, performance metrics, and customer feedback that reflect the firm’s commitment to cost efficiency, reliability, and sustainable logistics practice. Overall, Great Eastern Logistics brings together traditional expertise with modern technology enabled governance, offering Freightcue users a credible and scalable partner for both routine shipments and specialized logistics challenges. In choosing a logistics partner through Freightcue, clients can expect a disciplined, process driven approach that leverages industry best practices, a strong compliance posture, and a proactive stance toward continuous improvement and value creation across the supply chain.
