Colombo - Asante CMB Pvt. Ltd. (Colombo, Head Office)

Asante CMB Pvt. Ltd. is a Colombo-based Sri Lankan freight forwarder and comprehensive logistics partner delivering end-to-end supply chain solutions across ocean, air, and multimodal modes. Built on a foundation of extensive leadership experience and a broad network of seasoned industry collaborators, the company has embraced a digital-first philosophy to transform traditional freight forwarding into a modern, transparent, and scalable logistics platform. Central to its value proposition is a robust Digital Freight Platform that provides live shipment tracking, advanced analytics, carbon emission monitoring, and online rate quotes, enabling shippers to gain real-time visibility, actionable insights, and competitive pricing in a single, integrated view. While the core focus remains on reliable physical movement of goods, Asante’s digital capabilities are embedded across the entire customer journey—from initial routing and documentation to real-time monitoring and post-shipment analytics—ensuring predictability, efficiency, and sustainability at every touchpoint. The company emphasizes Custom Solutions, tailoring logistics and workflow design to meet the precise needs of diverse customers, whether a small regional business expanding into international markets or a multinational enterprise optimizing complex multi-market operations. The leadership team, with 30+ years of hands-on experience, champions a culture of continuous improvement, safety, and customer-centric service delivery, reinforced by a partner ecosystem with decades of industry know-how that supports robust cross-border execution, risk management, and compliance across dynamic markets. Asante’s service catalog is broad and integrated, reflecting a holistic approach to supply chain management. Warehousing and bonded facility capabilities provide strategic storage with duty and tax management, supported by value-added services like labeling, kitting, and inventory control. Intermodal Solutions enable optimized routing through coordinated road, rail, and sea legs, leveraging contracts with leading transport fleets to deliver reliability and efficiency. For customers seeking end-to-end supply chain orchestration, the 4PL/5PL offering illustrates the ability to coordinate multiple service providers, data streams, and logistics systems to deliver integrated operations, performance analytics, and continuous optimization. Ocean Freight and Air Freight form the backbone of international movement, with door-to-door solutions, dedicated teams, and global partner networks to secure capacity, ensure schedule reliability, and manage complex documentation. Consolidation services—ranging from standard consolidation to Multi-Country Consolidation—maximize cost-efficiency and lead times by intelligently combining shipments destined for shared markets. The Sea-Air, Air-Sea, Sea-Sea, and Air-Air options epitomize the flexible, multimodal thinking that underpins Asante’s approach to balancing speed, cost, and risk for different cargo profiles. Free Zone Solutions address duty management and cash-flow optimization within strategically located zones to streamline compliance. Beyond the core forwarding functions, Asante’s regional footprint—including a Dubai-based wing—extends regional coverage and service levels, ensuring consistent performance as customers navigate markets across the Middle East and beyond while maintaining Colombo as the operational heart of the organization. The company’s overarching philosophy centers on transforming logistics into a seamless customer experience through digital transparency, proactive account management, scalable operations, and sustainability-minded practices. Carbon emission monitoring and analytics support informed decision-making toward greener logistics, while online rate quotes and real-time status updates reduce guesswork and enable faster, more accurate budgeting and planning. The platform approach is designed to be customer-centric and scalable, supporting dynamic demand, seasonal peaks, and evolving regulatory requirements without compromising service quality. This combination of physical infrastructure, technology-enabled visibility, and a culture of service excellence positions Asante as a trusted partner capable of handling complex import/export operations, vendor-managed inventory needs, and value-added services across geographies. The company’s global network and long-standing partner relationships enable effective collaboration, risk assessment, and compliance across borders, while its emphasis on digital tools ensures that customers experience consistent, transparent, and predictable shipments. For shippers seeking end-to-end supply chain optimization, Asante offers a structured, scalable framework that integrates transportation planning, warehousing, and documentation with customizable workflows and dashboards, enabling improved decision-making, reduced cycle times, and enhanced control over costs. The combined strengths of a Sri Lankan base, a Dubai-based extension, and a comprehensive service suite position Asante as a modern, future-ready logistics partner that can respond to evolving customer expectations with agility, reliability, and a clear focus on value creation. FreightCue perspective: Asante CMB Pvt. Ltd. stands out as a tech-enabled, service-oriented freight forwarder whose digital platform, extensive service catalog, and regional reach make it an excellent fit for inclusion in FreightCue’s global directory. Its emphasis on real-time visibility, data-driven pricing, and sustainability aligns with FreightCue’s marketplace ethos of transparent pricing, collaborative freight negotiations, and comprehensive performance insights for shippers and forwarders alike.