Jeddah - SAL Saudi Logistics Services (Head Office)
SAL Saudi Logistics Services (SAL) is a leading Saudi Arabia–based logistics and supply chain solutions provider with a strong national footprint and a strategic role in enabling the Kingdom’s logistics ambitions. Headquartered in Jeddah, SAL has evolved into a national champion that handles a substantial portion of the country’s air cargo activity, highlighting its critical role in Saudi Arabia’s air-to-ground and air-to-air freight infrastructure. Established in December 2019 as a formal spinoff from Saudi Airlines Cargo Company’s cargo ground handling division, SAL was created to offer end-to-end logistics solutions that unify air, sea, and land capabilities under a single, integrated customer experience. Since its inception, SAL has positioned itself as a strategic partner for shippers and freight forwarders seeking reliability, speed, and end-to-end visibility across complex supply chains. The company’s market positioning aligns closely with Vision 2030, supporting the Kingdom’s transition toward a modern, digital, and globally connected logistics ecosystem by expanding capacity, improving efficiency, and enhancing trade facilitation across multiple platforms and touchpoints.
SAL’s core offering centers on end-to-end logistics solutions that span the entire supply chain—from first mile to last mile—across Sea, Air, and Land. The group brands its service portfolio into distinct but complementary areas: SAL Handling and SAL Logistics, each delivering specialized capabilities that together form a seamless, end-to-end service. SAL Handling focuses on ground handling services, from aircraft unloading and secure storage to meticulous documentation, ensuring speed, accuracy, and operational reliability for time- and temperature-sensitive shipments while maintaining safety and compliance standards. SAL Logistics provides integrated, door-to-door and hub-to-hub capabilities designed to fulfill customer promises across multi-modal networks, enabling smooth handoffs between modes and a consistent customer experience. This integrated approach is reinforced by the company’s strategic initiative, Logistics Zone, a multi-facility ecosystem spanning more than 1.5 million square meters of Class A warehouses and related logistics infra-structure. The Logistics Zone is positioned at key macroeconomic and trade corridors, designed to optimize storage, throughput, and distribution efficiency for a wide range of commodities and industries, and to support Saudi Arabia’s ambitions to become a pivotal logistics hub bridging continents.
A defining feature of SAL is its scale and reach within Saudi Arabia and beyond. The company operates across Saudi Arabia’s 18 airports, with primary hubs in Riyadh, Jeddah, Dammam, and Medina. This network not only underpins domestic trade and air connectivity but also provides a robust platform for international shipments, enabling SAL to offer global end-to-end logistics solutions that connect customers to markets in the EMEA region, Asia, the United States, South America, and Africa. With more than 160 customers across diverse sectors, SAL has established a broad, resilient, and trusted network that emphasizes reliability, speed, and scalability for a wide range of freight profiles—from general cargo to time-critical consignments and high-value goods.
SAL’s international capability is complemented by a strong global security and financial protection framework. The company participates in the WCAworld Gold Medallion Financial Protection Program for its Jeddah office, with enrollment covering March 5, 2024, through March 5, 2026. This membership underscores SAL’s commitment to financial protection and risk mitigation for customers and partners engaging in cross-border logistics and freight forwarding activities, reinforcing trust and confidence across complex supply chains.
A hallmark of SAL’s strategy is continuous innovation and strategic collaboration. The company has actively pursued partnerships and knowledge-sharing initiatives to advance digital logistics solutions and education in the sector. Notable examples include a Memorandum of Cooperation with The University of Jeddah to enhance education and training in the logistics domain and a collaboration with Infinite PL to develop joint digital logistics solutions. These engagements illustrate SAL’s commitment to sustaining a culture of learning and digital transformation—essential ingredients for delivering smarter, more efficient supply chains that can adapt to evolving global trade patterns.
SAL’s footprint extends beyond physical infrastructure and services into a broader ecosystem designed to add value across the supply chain. The organization emphasizes safety and a strong safety culture as a core tenet of its operations, reinforcing its focus on protecting people, partners, and goods throughout the logistics journey. Its end-to-end service philosophy is anchored in a client-centric approach that prioritizes accurate documentation, secure handling, timely communications, and clear performance visibility—elements that are critical to building trust with customers and enabling proactive decision-making for forwarders and shippers alike.
The company’s public identity is strongly aligned with a forward-looking, globally connected logistics proposition. SAL communicates a clear value proposition: faster, safer, and more reliable logistics solutions that reduce complexity, shorten lead times, and improve supply chain predictability. Its positioning is reinforced by a robust multi-channel presence, including a streamlined Track & Trace capability, a shipment quote tool, and a user-friendly quote and service selection process designed to support freight forwarders seeking rapid turnaround and transparent costing. These capabilities are designed to support Freightcue users seeking to publish inquiries, compare bids, and engage in direct pricing discussions with SAL and other global logistics partners in a centralized, accessible marketplace.
From a Freightcue platform perspective, SAL’s breadth of services, integrated end-to-end capability, and expansive network across air, land, and sea operations, combined with a strong emphasis on security and compliance, make it a compelling partner for freight forwarders seeking scalable, reliable, and transparent logistics solutions. SAL’s commitment to digital transformation, education, and collaboration signals a readiness to participate in a modern, data-driven marketplace where quoting, rating, and collaboration can be streamlined across the freight industry value chain. This synergy aligns well with Freightcue’s mission to connect freight forwarders and shippers with trusted partners, facilitate bid exchanges, and enable performance-based evaluations to drive service improvements and better customer outcomes. In summary, SAL is well-positioned to serve as a strategic, scalable partner for freight forwarders and shippers who demand end-to-end visibility, robust safety practices, and a large, interconnected network that supports complex, multi-modal supply chains. Freightcue users can anticipate a strong value proposition from SAL, anchored in its comprehensive service coverage, global reach, and ongoing commitment to digital logistics innovation, collaboration, and education—an ideal combination for companies seeking dependable, measurable logistics performance and a platform-enabled marketplace experience.
