Auckland - U.B. Freight Limited (Auckland, Head Office)
UB Freight Limited is a privately owned, IATA-accredited freight forwarder with a robust regional footprint and a track record of delivering reliable logistics solutions for a diverse range of customers. Headquartered in New Zealand’s Auckland region, the company operates from its Mangere base and has established regional presence through well-positioned branches in Fiji (Lautoka, Nadi, Suva) and Australia (Sydney). Since its founding in 2001, UB Freight has developed a comprehensive service offering designed to simplify international trade and personal effects movements for importers, exporters, and individuals alike. The combination of air and sea freight solutions, consolidation services, and extensive warehousing and distribution capabilities enables UB Freight to manage end-to-end supply chains with a level of responsiveness that suits both large companies with complex requirements and individuals looking to minimize excess baggage or ship personal belongings overseas.
UB Freight’s service portfolio is built around core freight disciplines that address the key stages of cross-border logistics. On the air freight side, the company positions itself as a capable partner for time-sensitive shipments to 140+ countries, leveraging its air freight forwarding expertise and global carrier relationships to secure space, optimize routings, and provide reliable door-to-door service. In parallel, the sea freight offering covers both full container load (FCL) and less-than-container load (LCL) shipments to a broad network of destinations worldwide, enabling customers to balance cost and transit time according to their needs. The company’s approach to customs clearance is distinctly customer-focused, with an in-house team of customs clearance specialists who coordinate with government agencies to ensure compliance and expedite the movement of goods through borders.
A hallmark of UB Freight is its emphasis on operational control and end-to-end visibility. The business operates its own warehousing facilities and a fleet capable of devanning and delivering products, which enhances control over handling, security, and scheduling. The presence of warehousing supports value-added services such as consolidation, storage, and distribution, empowering customers to improve inventory management and reduce lead times. In addition to traditional freight services, UB Freight highlights its capacity to handle specialized cargo, including dangerous goods, project cargo, and oversize shipments, demonstrating a breadth of capability that appeals to manufacturers, construction projects, and organizations with complex logistics requirements.
UB Freight’s value proposition is anchored in practical, customer-centered operations. The company emphasizes its willingness to provide quotes for shipments of all sizes and to pursue competitive pricing options across a diversified supplier base. This pricing flexibility is complemented by a commitment to dependability—customers can expect that shipments will be delivered to international destinations on time and at predictable costs. The service ethos suggests a balance between speed, cost efficiency, and reliability, with an emphasis on careful handling of delicate or high-risk cargo through specialized processes and trained staff.
Geographically, UB Freight’s footprint positions it to serve both regional and global trade flows. In New Zealand, the company’s head office is located in Mangere, near Auckland’s core logistics corridors, enabling rapid access to key transport routes. Its Fiji and Australia operations extend UB Freight’s reach into Oceania and the broader southwest Pacific region, complementing its New Zealand capabilities with regional expertise and local knowledge. This tri-country presence helps to streamline multi-country shipments, reduce handoffs, and provide coherent service levels across markets, which is particularly valuable for customers with import/export requirements spanning multiple countries.
From an operational perspective, UB Freight highlights its in-house capabilities as a differentiator. The business combines front-line customer service with in-house customs clearance and a fleet-based distribution operation, reducing dependency on third parties and improving responsiveness. This integrated approach supports faster clearance, smoother handovers at devanning points, and more predictable delivery windows. The emphasis on in-house warehousing also enables value-added services such as sorting, labeling, kitting, and other customization that may be required to meet specific regulatory or customer standards. In today’s logistics environment, the ability to coordinate air, sea, warehousing, and local transport under one roof is a compelling proposition for shippers seeking simplicity and reliability.
UB Freight positions itself as a partner for a broad spectrum of customers, from small businesses to large corporates, and from expatriates shipping household effects to project teams transporting specialized cargo. The company’s focus on 140+ country coverage, together with its regional offices, supports a flexible, scalable logistics solution that can adapt to changing volumes and timelines. The combination of global reach and local expertise helps UB Freight tailor solutions that align with customer priorities, whether those priorities are speed, cost containment, regulatory compliance, or careful handling of sensitive cargo.
In the marketplace of international freight forwarders, UB Freight presents a profile of consistent service quality, practical logistics know-how, and a commitment to meeting customers where they are—whether that means orchestrating complex multi-modal shipments or facilitating straightforward import/export workflows. The firm’s emphasis on direct service attributes—air and sea freight, consolidation, warehousing, in-house customs clearance, and specialized cargo handling—reflects a holistic approach to supply chain management that can reduce lead times, lower total landed costs, and improve overall reliability for shipments of various sizes and complexities.
For prospective customers exploring platforms that connect shippers with freight forwarders and enable price comparisons, bidding, and transparent performance scoring, UB Freight’s profile demonstrates a balance between global capabilities and regional execution. The combination of international freight expertise, regional presence, and hands-on operational control makes UB Freight a credible candidate for inclusion in a comprehensive Freightcue directory. By providing clear service scope, regional access, and a track record of handling diverse cargo—from personal effects to dangerous goods and oversize projects—UB Freight aligns with Freightcue’s objective of showcasing freight forwarders that can meet a wide range of shipping needs while maintaining a customer-centric, reliability-focused approach. From a Freightcue platform perspective, UB Freight represents a dependable, scalable logistics partner with a demonstrated ability to manage complex supply chains across multiple geographies, offering customers streamlined access to quotes, collaboration among forwarders, and opportunities for informed decision-making through transparent service capabilities and regional coverage.
