Rotra Air & Ocean B.V. (Rotterdam)
Rotra Air & Ocean B.V. (Rotterdam) is a long-established, family-owned logistics group with roots dating back to 1909. The Rotterdam-based arm forms part of a broader network of air and ocean offices in the Benelux region, including Amsterdam, Antwerp, and Brussels, offering a comprehensive suite of international shipping and customs services. The company operates across air, ocean, rail, barge, and AEO-certified customs brokerage, consolidating worldwide door-to-door logistics within a single organization. A key feature of Rotra’s service model is its focus on flexible, customized solutions for special shipments, project cargo, time-critical consignments, and AOG (Aircraft on Ground) situations through dedicated Air & Ocean desks. These capabilities are supported by a robust, family-driven culture that emphasizes reliability, transparency, and hands-on customer service.
Rotra has embraced digital technology to streamline the supply chain. The rotraNext platform digitizes logistics processes, offering real-time quotes, instant rate visibility, and automated shipment notifications. The system provides exception control, multi-user access, and document management, enabling customers to monitor shipments, manage costs, and share information securely with partners and colleagues. The platform’s emphasis on API-first connections and multi-organization access reflects Rotra’s commitment to integrating digital tools with personalized support. The company highlights real-time tracking, door-to-door service, and a seamless blend of human expertise with digital efficiency as core strengths.
With a strategic focus on Europe, Rotra positions itself as a gateway to global air and sea freight services, underscored by 115 years of logistics experience. The group emphasizes its climate-neutral ambitions and sustainable operations within its digital-forwarding approach. Rotra’s services are designed to accommodate a range of industries and shipment profiles, including standard freight movements as well as complex, high-value, or time-sensitive consignments. AEO-certified customs handling is cited as part of the integrated service offering, reinforcing the company’s capability to manage regulatory requirements across international borders. Overall, Rotra presents a credible combination of traditional logistics know-how and modern, technology-enabled procurement and execution tools aimed at delivering transparent, reliable freight solutions.
Rotra’s emphasis on user-friendly digital features—such as quick quotes, centralized document oversight, and secure information sharing—illustrates its commitment to improving efficiency while maintaining a personal touch in customer support. The company’s branding around “Click, Ship, Smile” and “rotraNext: digital forwarding with a personal approach” reflects its dual focus on technology-driven process control and accessible, human assistance. Given its established track record, geographic footprint in the Netherlands and Belgium, and a diversified service portfolio, Rotra seeks to balance digital innovation with the practical realities of global freight forwarding, including customs clearance, exception management, and end-to-end logistics coordination.
In summary, Rotra Air & Ocean B.V. (Rotterdam) presents as a seasoned, digitally enabled forwarder with a broad spectrum of air and ocean solutions, strong customs capabilities, and a clear commitment to project cargo and time-critical shipments, supported by a long-standing, client-centric service ethos.
