Selangor - New Sign Logistics (M) Sdn Bhd (Selangor, Head Office)

New Sign Logistics (M) Sdn Bhd (New Sign) stands as a well-established Malaysia-based freight forwarder and logistics provider, with a track record spanning since 1996. Built on a foundation of reliable multi-modal capabilities, New Sign has grown into a comprehensive logistics partner that orchestrates complex supply chains across air, sea, and ground modes. Its service portfolio underscores a commitment to speed, accuracy, and end-to-end visibility, making it a preferred choice for shippers seeking dependable transportation solutions in a dynamic, global marketplace. As a multi-faceted logistics partner, New Sign emphasizes a holistic approach to shipment management, ensuring that every consignment benefits from professional coordination, risk mitigation, and tailored handling designed to meet tight timelines and specific industry requirements. The company’s enduring presence in the industry is reflected in its ISO 9001:2008 Quality Management System Certification, which it has maintained since 2008, underscoring a steadfast dedication to quality, process discipline, and continuous improvement across its operations.

New Sign operates with a thoughtfully structured network and service reach. The organization is headquartered in Shah Alam, Selangor, Malaysia, and maintains a branch network that spans strategic locations in Malaysia, including at KLIA Airport, Port Klang, Penang, Ipoh, and Johor Bahru (Sales Office), with an additional presence in Singapore. This geographic footprint enables New Sign to deliver coordinated, door-to-door logistics solutions that bridge domestic and cross-border movements, while also supporting nearshore and regional distribution needs. With a workforce comprising over 200 personnel, New Sign has established a scalable team of logistics professionals, operators, and account specialists who are able to serve a broad customer base across diverse industry sectors. The combination of a robust manpower base and a wide branch network enhances responsiveness, enabling the company to meet fluctuating demand and to support high-frequency shipments and time-critical projects with confidence.

At the core of New Sign’s service proposition is a capacity to manage and optimize shipments across all major transportation modes. The company highlights its ability to handle air freight and sea freight forwarding, supplemented by time-critical hand-carry services for urgent shipments that require special attention and rapid delivery. In addition to traditional freight forwarding, New Sign offers ground handling capabilities, including packing and cargo build-up, ensuring that goods are prepared, secured, and staged for efficient onward movement. Local and interstate/cross-border trucking further amplifies its domestic reach, enabling seamless transfers between warehouses, distribution centers, and final delivery points. The combination of air, ocean, and ground modalities positions New Sign as a true multi-modal logistics partner capable of coordinating complex, intermodal movements that maximize speed, reliability, and cost efficiency.

Customs brokerage forms a core pillar of New Sign’s value proposition, enabling customers to navigate the often intricate regulatory landscape of cross-border trade. By providing expertise in customs clearance, the company helps to minimize potential delays, maintain compliance, and streamline the flow of goods through borders. Complementing this capability are marine and motor insurance offerings, designed to mitigate risk and provide financial protection for shipments in transit. The emphasis on safety and security reflects an overarching commitment to protecting cargo throughout its journey, from origin to destination, and to maintaining high standards of compliance and risk management.

New Sign’s service philosophy centers on individualized shipment handling. Each shipment is managed as a distinct engagement, with teams assigned as dedicated points of contact for all shipping needs. This contact-point approach is designed to deliver consistency, clear communication, and accountability, ensuring that clients have a reliable line of communication throughout the lifecycle of a shipment. The company emphasizes that its solutions are tailored to a wide range of industry sectors, recognizing that different customers have unique requirements, timelines, and regulatory considerations. By dedicating specific teams to each shipment, New Sign seeks to provide a personalized service experience, build trust, and foster long-term partnerships with its customers.

In terms of operational breadth, New Sign highlights its ability to provide solutions across all major transportation modes, including truckload, less-than-truckload (LTL), small parcel, and inter-modal transportation. The company also notes capabilities in domestic air and expedited services, alongside international air and ocean services. This breadth enables the firm to design flexible, end-to-end supply chain solutions that can scale with customer needs, accommodate time-sensitive requirements, and optimize transportation costs based on the characteristics of each shipment. A global footing is further reinforced by a network of dedicated agents, carriers, and partners who collaborate to deliver comprehensive movement options for shipments of varying sizes and urgency.

A defining aspect of New Sign’s offering is its commitment to shipment visibility and control. Shipments are described as being closely monitored to ensure cost-efficient, critical delivery solutions aligned with customer timelines. This emphasis on monitoring and proactive management supports reliable adherence to delivery windows and helps mitigate delays, particularly for time-sensitive cargo. The company’s service suite also includes specialized capabilities such as On-Board (Hand Carry) services and Build–Up System, which suggest an ability to manage high-priority items requiring specialized handling or assembly at origin or destination. Additionally, Project Management services indicate capacity to coordinate complex, large-scale or time-critical projects that involve multiple stakeholders, milestones, and logistical tasks, further expanding New Sign’s value proposition for customers with sophisticated logistics needs.

Insurance offerings, specifically marine and motor insurance, complement the end-to-end logistics service line. By addressing risk across modes and cargo types, New Sign provides customers with financial protection and reassurance against potential loss or damage during transit. The inclusion of insurance reflects a holistic approach to logistics that goes beyond basic movement, recognizing the importance of risk management as an integral part of supply chain resilience.

New Sign’s market positioning reflects a long-standing, multi-faceted logistics partner with a broad geographic footprint and a diverse service portfolio. Its history since 1996 demonstrates resilience and adaptability within a competitive industry, while its ISO certification signals a structured commitment to quality management and continual improvement. The branch network in Malaysia and Singapore underscores a regional capability that supports both domestic distribution and cross-border operations, allowing for closer collaboration with customers and faster response times. The company’s emphasis on dedicated teams, comprehensive service lines, and a robust network of partners positions it as a credible option for shippers seeking reliable, end-to-end logistics solutions across a spectrum of transportation modes and service needs.

From a FreightCue platform perspective, New Sign Logistics presents a compelling profile for inclusion in a global freight forwarder directory. The company’s multi-modal capabilities, cross-border reach, and emphasis on time-critical delivery align well with the needs of freight buyers browsing FreightCue for reliable carriers and forwarders. Its long-standing market presence, ISO-certified quality framework, and comprehensive service suite—ranging from air and sea freight to ground handling, trucking, and customs brokerage—translate into a credible, scalable offering for customers seeking integrated logistics solutions. For FreightCue users, New Sign represents a partner capable of handling both routine shipments and more complex, time-sensitive projects, with a team-oriented approach that prioritizes direct contact points and clear communication. The platform’s features—such as request-for-quote workflows, corporate profiles, and customer feedback mechanisms—can enable interested shippers to compare, inquire, and rate a logistics partner like New Sign, promoting transparency and informed decision-making in the selection of freight forwarders. Overall, New Sign’s profile is well-suited to a FreightCue directory page that highlights a dependable, quality-driven, multi-modal logistics provider serving Malaysia, Singapore, and neighboring markets, with a proven capability to coordinate complex shipments across air, sea, and land routes while maintaining a strong focus on safety, compliance, and customer-centric service delivery.