Loving Hands Marketing

Loving Hands Marketing is a Malaysian company headquartered in Puchong that markets a range of personal care products under brand names including Evo Beauty, Evo’s Baby, Evo Protect, Gen, and Loving Hands. The business model centers on offering quality, value-for-money products tailored to consumer needs and distributing through counters set up in mass merchandising outlets such as supermarkets as well as smaller retail outlets. In addition to its marketing operations, the company operates an in-house manufacturing facility that produces plastic containers, supporting its product packaging needs.

Market activity began in Malaysia in 2006. Over the ensuing years, Loving Hands Marketing reports achieving notable sales performance and establishing a visible presence in the Malaysian toiletries market, particularly within suburban retail channels. The company has also pursued regional expansion, with its products penetrating several international markets beyond Malaysia, including Indonesia, Brunei, Thailand, Cambodia, and Sri Lanka. This outward reach suggests a strategy focused on leveraging affordable, consumer-oriented product lines across Southeast Asia while maintaining domestic market strength through widespread retail deployment.

The available information indicates a dual focus on product development and supply chain capability, underscored by in-house packaging production. The combination of brand portfolio, in-house manufacturing support, and multi-channel retail distribution aligns with a business model geared toward accessible personal care solutions across urban and suburban markets in Malaysia and neighboring countries.