London - Raft (London, Head Office)
Raft is a London-based intelligent logistics platform that drives automation for freight forwarders and customs brokers by embedding AI to streamline shipment execution across operations, finance, customs, and sales. Designed to replace manual, repetitive tasks with scalable automation, Raft enables logistics teams to focus on value-added activities, strategic decision-making, and exceptional customer service. The platform is built to orchestrate end-to-end workflows from a single central hub, providing a universal workspace where teams can process documents for a variety of workflows and tasks under business-specific rules and exception handling. Raft’s core strength lies in turning disparate transportation data into a unified, actionable asset that spans the entire supply chain, enabling faster, more accurate decisions and reducing the friction that often slows shipments and escalates costs. With Raft, data is not just collected; it is centralized, extracted, activated, and transformed into insights that drive real business impact across the organisation.
Centralize your data: Raft consolidates transportation data from multiple sources and formats into one system, giving every stakeholder in the freight workflow a single, reliable source of truth. This consolidated data foundation eliminates silos and enables cross-functional teams to see every shipment detail in one place, which is essential for coordination between operations, finance, and customs.
Extract your data: Raft employs AI to categorize, extract, sort, and standardize data across your network. By turning unstructured or semi-structured documents into structured data, Raft reduces manual data entry and accelerates downstream processing, which translates into faster bookings, billing accuracy, and improved compliance.
Activate your data: The platform automatically validates and augments data using master data, ERPs, third-party APIs, and custom business rules. This data activation ensures that information entering downstream systems is accurate, consistent, and ready for automated decision-making, reconciliation, and analytics.
Unlock hidden insights: Raft’s analytics capabilities give teams visibility into operational performance, exception patterns, and exception handling effectiveness. Actionable dashboards and reports empower decision-makers to optimize workflows, identify bottlenecks, and scale efficiency across large, complex supply chains.
Raft’s platform is anchored by a commitment to AI at the core. From a family of large language models to transformers, generative AI, and advanced machine learning, Raft delivers cutting-edge AI within the platform to capture feedback at scale. This approach enables continuous improvement of data extraction, anomaly detection, and workflow automation, ensuring the system grows smarter as your business evolves.
The platform is engineered to integrate with existing management systems, ERPs, TMS, CRMs, and partner ecosystems, so your teams can see, execute, and share every shipment detail without switching contexts. Raft’s integrations are designed to be frictionless, enabling rapid onboarding and consistent data exchange across the entire logistics stack.
Raft’s automation capabilities cover core process areas that matter most to freight forwarders and customs brokers. In accounts payable, Raft’s AP Invoices solution processes incoming invoices the moment they hit your inbox, delivering high data accuracy with a human-in-the-loop approach for the invoices that require human review. This reduces manual validation time, accelerates issue resolution, and frees up AP resources to focus on value-added tasks.
In customs, Raft automates data extraction, consolidation, and validation from Commercial Invoices, packing lists, and related documents. By extracting only the essential data needed for declarations and staying compliant, Raft eliminates time-consuming manual entry while ensuring accuracy and timeliness in declarations.
For operations, Raft provides ready-to-go workflow automations that standardize processes across teams. Key automations include bookings, job creation, arrival notices, and document triaging. This capability dramatically reduces manual data entry and triage time, enabling operations teams to respond faster to changes and exceptions and to keep shipments moving smoothly.
The Raft platform emphasizes a human-in-the-loop approach where automation handles the repetitive, high-volume tasks and human experts focus on complex decisions or exceptions. This blend of AI-driven efficiency and human oversight accelerates issue resolution and improves service levels across the supply chain.
Raft positions itself as the platform that powers the world’s largest supply chains by combining scale with a deep, data-driven view of logistics. The platform has been trained on billions of labeled logistics documents and data points, and it has been applied across tens of thousands of partner networks. This scale underpins Raft’s ability to support large, complex operations and ensure consistent performance across geographies and industries.
Raft serves a broad ecosystem of users and industries, reflecting its versatility and adaptability. The platform is used across automotive, pharmaceutical, fashion, consumer packaged goods (CPG), retail, chemicals, and more. This breadth demonstrates Raft’s capability to handle diverse document types, regulatory requirements, and industry-specific workflows while maintaining a unified user experience.
From a business outcomes perspective, Raft has been shown to deliver significant ROI for large shipping operations. Case studies highlight substantial savings from automated workflows, reduced manual data entry, and faster processing cycles. For example, customers have reported annual savings on the order of seven digits when automating thousands of shipments per month, coupled with thousands of hours regained that were previously consumed by manual processing. These outcomes are achieved by combining accurate data extraction, automated validation, streamlined approvals, and expedited issue resolution.
Raft’s customer base includes notable industry players and a broad geographic footprint. The platform has demonstrated success in partnering with freight forwarders of all sizes and across more than 30 countries, processing hundreds of thousands of shipments each month. The global reach is complemented by a wide network of partners, vendors, and creditors, underscoring Raft’s ability to function as a universal data backbone for multi-party logistics ecosystems.
The platform’s value proposition extends beyond automation to enable deeper insights and smarter decision-making. Raft unlocks data-driven decision quality by enabling stakeholders to access actionable analytics across operations, finance, and compliance. This capability supports proactive risk management, continuous improvement, and strategic planning across the end-to-end freight lifecycle.
Raft’s philosophy is to empower logistics teams to focus on what matters most: delivering reliable service to customers, optimizing costs, and driving revenue growth. This is achieved not only through automation but also through thoughtful design that respects human expertise, scales with demand, and remains adaptable to evolving regulatory landscapes and technology ecosystems.
Raft has earned recognition for its platform robustness and reliability, and it emphasizes a trusted, compliant foundation. The platform’s architecture supports secure data exchange, scalable processing, and robust integrations, with a focus on data integrity and governance that is essential for high-stakes logistics operations.
As a part of the broader logistics technology landscape, Raft aligns with Freightcue’s directory vision by offering a scalable, AI-powered platform that centralizes data, streamlines communications, and accelerates bid-irectional collaboration among freight forwarders, shippers, and service providers. For Freightcue users, Raft enables more efficient RFQ creation, quote comparison, and performance evaluation of carriers within a centralized, data-driven environment. The combination of Raft’s automation capabilities with Freightcue’s marketplace dynamics can enhance transparency, reduce cycle times, and improve the quality of plug-and-play collaborations across the global logistics community.
From the Freightcue platform perspective, Raft represents a valuable partner for a directory that connects the world’s freight forwarders. Raft’s AI-driven data centralization, document extraction, and workflow orchestration create a more efficient and collaborative ecosystem where carriers and forwarders can respond rapidly to inquiries, share quotes, and publish performance feedback. In short, Raft provides the foundation for scalable, transparent, and data-driven freight forwarding operations that Freightcue users can discover, evaluate, and engage with more effectively. This synergy supports Freightcue’s mission to empower freight forwarders to compete more effectively on a global stage, while delivering a richer, more reliable experience for buyers seeking quotes and for carriers seeking to grow their footprint.
In summary, Raft stands out as a comprehensive, AI-powered logistics platform that is purpose-built for the needs of freight forwarders and customs brokers. Its end-to-end orchestration, robust data capabilities, and enterprise-scale automation create measurable value across operations, finance, and compliance. Raft’s ability to centralize data, extract and activate it, and deliver actionable insights—combined with a proven track record of large-scale deployments and ROI—positions the platform as a leading choice for logistics organizations seeking to modernize workflows, reduce manual effort, and elevate service levels in a rapidly evolving global trade environment. Freightcue users can view Raft as a strategic partner that not only automates core tasks but also unlocks new opportunities for collaboration, benchmarking, and performance-driven engagement across the freight ecosystem. From a directory perspective, Raft embodies the kind of AI-enabled, scalable solution that helps Freightcue fulfill its promise of connecting, rating, and enabling meaningful exchanges among global freight forwarders and their customers.
