Shenzhen - Shenzhen Better Logistics Co., Ltd. (Shenzhen, Head Office)
Shenzhen Better Logistics Co., Ltd. (BETTER) is an international freight forwarding company registered in Shenzhen, China, with a formal establishment dating back to 2007. The company positions itself as a Chinese logistics brand, built upon a combination of local talent and a global operations perspective. BETTER emphasizes experienced professionals and a robust IT-enabled platform to manage end-to-end logistics processes, aiming to deliver consistent, efficient service across its project portfolio.
Core capabilities outlined by the company include a progression from its original focus on container shipping to a broader, integrated logistics services model. This expansion encompasses FCL and LCL, Airfreight and Express services, multi-modal transport, as well as warehousing and distribution. In addition, BETTER maintains an active role in customs brokerage, highlighting its capacity to manage regulatory requirements and clearance processes as part of its value proposition for international shipments. Through this integrated approach, the company seeks to address the diverse needs of its customers, from basic transportation to comprehensive supply chain solutions.
BETTER’s flagship offering centers on Full Container Load (FCL) services, with stated strengths in routes including the Middle East, India and Pakistan, the Red Sea region, North America, and Southeast Asia. The company notes collaborations with major maritime carriers, which it leverages to secure favorable rates and space for clients. The carrier roster referenced includes WANHAI, MSC, K LINE, OOCL, CMA CGM, PIL, MAERSK, ZIM, ANL, CSCL and COSCO, reflecting a broad network of partnerships intended to enhance service reliability and capacity management.
The service portfolio as described encompasses a wide spectrum of logistics activities. Shippers can expect capabilities across sea freight (FCL/LCL), airfreight, and express options, complemented by warehousing and distribution services to support regional and cross-border supply chains. BETTER also notes its role in customs clearance as part of its integrated offering, underscoring the importance of regulatory compliance in international trade. Together, these elements position the company as a multi-faceted logistics partner capable of handling both routine shipments and more complex supply chain requirements.
As a Shenzhen-based operation, BETTER emphasizes its local footing paired with a global outlook, aiming to provide customers with competitive rates, reliable service, and flexible capacity across major international trade lanes. While the company highlights its long-standing experience and client trust, it also underscores its commitment to continuous improvement through technology-enabled processes and a customer-centric service model. The combination of seasoned personnel, established carrier relationships, and a comprehensive service suite reflects BETTER’s approach to delivering value across the logistics lifecycle.
Given the available information, Shenzhen Better Logistics Co., Ltd. appears to position itself as a capable regional- to global-scale freight forwarder, offering a balanced mix of ocean, air, and value-added logistics services. The emphasis on FCL offerings and strategic routing, paired with the ability to manage warehousing and customs clearance, indicates an end-to-end solution designed to meet the needs of various industries and shipment profiles. While additional details such as certifications, fleet assets, or client sector focus are not explicitly stated in the provided materials, the company’s profile suggests a commitment to reliability, efficiency, and customer service as core differentiators within the competitive Shenzhen logistics landscape.
