Shenzhen - Rainbow Logistics Co., Ltd. (Shenzhen, Head Office)
Shenzhen - Rainbow Logistics Co., Ltd. (Shenzhen, Head Office) traces its origins to a predecessor founded in 2004, with a major restructuring in early 2022 when two founders, Mr. Poppy Wang and Ms. Lisa Huang, established Rainbow Logistics to build on two decades of logistics experience. The company quickly expanded its footprint, establishing offices across mainland China within approximately three months to support a growing domestic and international network.
Rainbow Logistics provides a full spectrum of logistics services designed to cover multiple modes of transport and value-added capabilities. Core offerings include freight forwarding across ocean, air, and rail modalities, as well as multimodal transportation solutions. The company also provides contract logistics and warehousing, with emphasis on value-added services to support customers’ supply chains. Cross-border e-commerce logistics is highlighted as a key service, reflecting the company’s attention to the increasing demand from online retail and marketplace-driven shipments. In addition to core transportation and warehousing, Rainbow Logistics references supply China financing as part of its service mix, indicating integrated financial considerations within its logistics offerings.
The organization places importance on its people as a critical asset. The management emphasizes collaboration between commercial and operations teams to ensure timely delivery of goods worldwide. This focus on human networks—both with customers and partners and internally—underpins its service quality and operational efficiency, even as the company navigates digital transformation.
Geographically, Rainbow Logistics operates from Shenzhen, leveraging its head-office status to coordinate activities across China and connect with international partners. The company’s service lines reflect a commitment to both traditional freight forwarding functions and modern logistics needs, including cross-border e-commerce and integrated warehousing.
Overall, Rainbow Logistics in Shenzhen presents itself as a learned player with a history rooted in 2004, a notable strategic re-launch in 2022, and a diversified service portfolio intended to support global supply chains through multiple transport modes, warehousing, and cross-border e-commerce facilitation.
