Shenzhen - Proair Logistics Co., Ltd. (Shenzhen, Head Office)
Shenzhen - Proair Logistics Co., Ltd. (Shenzhen Head Office) is a freight forwarding company founded in 2010 and based in Shenzhen, China. The company positions itself as a high-tech forwarder focused on delivering intelligent, efficient, and convenient international freight forwarding services to a diverse client base, including healthcare, electronics, chemicals, apparel, and other industries. Proair emphasizes its aim to support customers with a global reach and a strong emphasis on technology-driven logistics solutions.
A core element of Proair’s offerings is its emphasis on brand positioning within the airfreight sector as “Intelligent and Efficient.” The company highlights the development and deployment of dedicated service tiers under three product lines—Proair Able, Proair Active, and Proair Advance—designed to meet varying speed requirements for air shipments. These service levels suggest a structured approach to speed and reliability in airfreight operations.
Proair operates its exclusive online platform Proair.cn, which the company claims enables visible and available online pricing, along with a value proposition of “no advance fare, overtime that is to pay.” This online pricing model indicates an emphasis on price transparency and potentially simplified quote processes for customers.
From a technology perspective, Proair has pursued a significant investment in its information systems. In December 2020, during its 10th anniversary celebration, the company introduced PMS3.0 (Proair Management System), a digital platform developed in-house that leverages big data and artificial intelligence to support real-time information sharing among clients, suppliers, and colleagues. The goal of PMS3.0 is to enhance efficiency and bring the information technology level of Chinese freight forwarders closer to global benchmarks. The PMS3.0 system has received media coverage from major outlets, underscoring its prominence. In September 2022, Proair launched PMS5.0, continuing the company’s strategy of rapid iteration based on user feedback.
Proair highlights value innovation as a core strategic focus, aiming to improve service quality and effectiveness while contributing to industry and social value. The overall ambition is to build an Intelligent Airfreight Ecosystem and to facilitate more efficient global connections through a combination of process integration and technology-driven value creation.
The narrative presented by Proair emphasizes a long-term commitment to customer satisfaction, supplier trust, and employee engagement, reflecting a mission-driven corporate culture. The company frames its development as aligned with China’s evolving logistics landscape and envisions collaborative growth with customers and partners to navigate an increasingly connected global market.
Overall, Shenzhen - Proair Logistics Co., Ltd. (Shenzhen Head Office) presents itself as a technology-forward airfreight forwarder with an emphasis on online pricing, proprietary management systems, and continuous product development in pursuit of improved efficiency and global connectivity.
