Shenyang Powerange Co.,Ltd
Shenyang Powerange Co., Ltd is a Chinese company based in Shenyang that has established itself as a professional manufacturer of broadcast equipment components. The company emphasizes Li-ion battery research, development, and production, with a history dating back to 1997 when the brand POWERANGE was founded. By 1998, Powerange launched Li-ion batteries designed for broadcast quality in the Chinese market, signaling an early focus on high-performance energy storage for professional video and broadcasting applications. Over the following years, the company expanded its product range beyond batteries to include LED lighting solutions, such as camera-mounted lights and more powerful studio lights, to meet growing demand from domestic and international customers.
Powerange notes a significant domestic market presence, reporting a market share around 60% in China. The company has built a substantial customer base across a wide spectrum of the broadcasting sector, including major organizations and institutions such as CCTV, BTV, Xinhua News Agency, Phoenix Star TV, and international partners. Its reach extends to more than one hundred provincial and municipal TV stations, colleges and universities, military entities, and domestic cine equipment rental houses. The company highlights long-standing collaboration with Panasonic, having coordinated with Panasonic China for more than a decade. Since 2003, Panasonic China has equipped their cameras with Powerange batteries at shows, promotions, and events within China, and from 2012 a partnership with Panasonic India was developed, followed by further expansion with Panasonic Singapore in 2014.
The profile indicates that Powerange has maintained a focus on research and development, production, and strategic partnerships to support its position in the broadcast equipment segment. While the information centers on their battery technology and lighting products rather than traditional freight-forwarding services, the company’s long-standing manufacturing and supply capabilities reflect a capacity to support complex hardware supply chains for broadcast-related equipment.
Note: This profile is compiled from the company’s original profile and presents a concise overview of Powerange’s historical milestones, product expansion, and notable collaborations. No freight-forwarding or logistics-specific services are explicitly detailed in the available source material.
