Shandong Xinbo Sanitary Ware Co.Ltd
Shandong Xinbo Sanitary Ware Co., Ltd. is a Sino-Korean joint venture established in 2006 as part of Shandong Luxin High-Tech Industry Co. Ltd. The company stems from a collaboration with Bogo Global Co., Ltd. of South Korea and operates as a key player in the sanitary ware sector. The firm’s Research & Development Centre is located in the Luxin Hi-tech Industry Park of Zibo, where it focuses on products that emphasize water efficiency and technological advancement in bathroom solutions.
A cornerstone of Shandong Xinbo’s product line is the edge-cutting Metzi 2.3L water-saving toilet bowl, a development that represents a shift from traditional flushing volumes toward substantial water conservation. The company has pursued and secured patents related to whirl stream technology, which contributes to reducing water consumption per flush and advancing sanitary ware innovation. Notably, the 2.3L design aims to minimize water use to approximately 4.8L per flush, and China patents have been granted for this technology. The anti-overflowing toilet bowl has also garnered patents in both China and the United States, underscoring Xinbo’s commitment to protected, innovative bathroom solutions.
Xinbo’s leadership in water-saving technology led to a notable industry role: the company was entrusted with drafting and issuing the local standard for water-saving toilets in Shandong province, a responsibility undertaken with the Shandong Department of Quality Supervision and the Shandong Environmental Protection Office from 2009 to 2010. This reflects the company’s influence beyond manufacturing, contributing to regulatory standards within its regional market.
The major production base for Shandong Xinbo Sanitary Ware Co., Ltd. is located in Chaozhou, Guangdong Province. Through mergers and acquisitions, the Chaozhou affiliate was established in 2006 and has the capacity to produce approximately 1.2 million sets of ceramic bath products. The facility features a comprehensive production line for full bathroom solutions, with a core focus on water-saving toilet bowls as the centerpiece of the product concept. The organization’s business philosophy emphasizes delivering “full-scale integral bathroom solutions” centered on water-saving technology.
Xinbo positions itself as a recognized environmental protection pioneer, having been named a provincial major supported environmental protection enterprise and cited as a key environmental protection enterprise in Shandong. The company has also earned awards in environmental protection science and technology and has benefited from Sino-Korean environmental cooperation initiatives since 2006.
In terms of market reach, Xinbo has established a global sales network with offices in the United States, the United Kingdom, Brazil, and the Middle East to serve overseas markets. Domestic sales operations encompass Beijing, Jinan, and Hainan, with a network of sales agencies across China. In 2010, Xinbo was appointed as a supplier for Han Court Inn, reflecting its growing presence in international and domestic hospitality and consumer markets.
Relying on patented technologies and expansive distribution channels, Shandong Xinbo Sanitary Ware Co., Ltd. continues to pursue a leadership position within the sanitary ware industry. The company aims to expand its global footprint by leveraging its R&D capabilities, intellectual property portfolio, and strategic partnerships, while maintaining a focus on environmentally responsible products that address evolving consumer demands for efficiency and design in bathroom solutions.
