Kaiwei Ni Footwear
Kaiwei Ni Footwear is a Chinese footwear manufacturer and trading enterprise located in the Chaoshan region, specifically Jiedong Development Zone, Jieyang. Established in 2002, the company has built a sizable operation with a registered capital and facilities designed to support development, production, and sales across the footwear spectrum. The business has grown to operate multiple production lines and a workforce exceeding 200 employees, supported by a domestic and international development and design team as well as a cadre of production management, quality supervision, and technical personnel. These resources underpin a structured approach to delivering quality footwear products and maintaining brand integrity.
In 2011, the board established a strategic brand operating framework centered on the ‘Core enough’ RuiZU brand, with the dual aim of serving both domestic and international sandal markets. The brand has earned positive recognition in the domestic market and maintains a steady consumer base. Kaiwei Ni Footwear emphasizes ongoing product development, expansive product management, and continuous investment in brand culture, marketing, and media to support a modern, integrated business model that combines product development, design research, manufacturing, international trade, marketing, and brand operations under one umbrella.
The company’s core product categories include sandals, slippers, shoes, and loafers, reflecting a focus on casual and comfortable footwear offerings. In line with market demand, Kaiwei Ni Footwear operates an e-commerce presence, leveraging Alibaba’s platform and membership programs to reach customers, with a real-name certification in place as part of the company’s adherence to trust and transparency in online trade. The business model centers on integrity and customer-first principles, offering wholesale access, design and photography support, layout and product management services, and data packets that help shop operators and agents operate efficiently. The organization positions itself as a collaborative partner for retailers, aiming to provide cost-effective, quality products while supporting agents with ongoing development guidance and product updates.
Kaiwei Ni Footwear remains committed to healthy, orderly growth and enduring partnerships with both new and longstanding customers. The company expresses a forward-looking stance on collaboration, emphasizing mutual growth and the idea that e-commerce can serve as a dependable channel for sustained business success. Through its flagship brand and robust production capabilities, the enterprise seeks to expand its domestic and international footprint while maintaining a focus on product quality and customer service.
