Atena (Shanghai)Co. Ltd

Atena (Shanghai) Co. Ltd operates as Atena (Shanghai) Logistic and Information System Management Ltd, a Shanghai-based subsidiary of Atena (Japan) Co. Ltd. Founded in 2005, the company serves as a bridge between Japanese and Chinese markets, leveraging cross-border expertise in logistics, marketing support, and information management. Atena (Japan) began its business in 1968, extending its footprint into China through Atena (Shanghai) where the focus has been on building a robust service platform for business-to-consumer (B2C) and business-to-business (B2B) clients. The Shanghai office emphasizes a combination of CRM services, direct marketing activities, mail order operations, and comprehensive logistics services, complemented by call center capabilities and event or convention organization support. Over the years, Atena has positioned its Shanghai operation as an outsourcing hub for direct marketing and third-party logistics (3PL) in the Chinese market, with a view to integrating marketing promotion design, practical implementation, and logistics execution for client companies. Atena’s leadership emphasizes a professional service team drawn from both Japan and China, with long-standing experience in the fields of logistics, marketing, and customer relationship management. The company places importance on staff training, including security and privacy training, to ensure customer information protection and confidentiality. This commitment to security reflects a broader industry trend toward safeguarding data within outsourced business processes and logistics operations. Atena (Shanghai) has actively expanded its service scope to meet the needs of European, American, and Japanese corporations, as well as local Chinese enterprises, particularly those operating in B2C and B2B sectors. The one-stop service model promoted by Atena covers marketing promotion design, practical execution, and logistical support tailored to each client’s business objectives. The organization highlights its capability to combine marketing expertise with logistics delivery to create value for clients transitioning or expanding operations in China. In its current phase, Atena (Shanghai) is focused on leveraging its bilingual, cross-cultural experience to facilitate efficient service delivery for multinational and local companies seeking integrated marketing and logistics solutions within China’s dynamic market environment. The approach reflects Atena’s broader strategy of aligning Japan-originated management practices with the realities of the rapidly evolving Chinese logistics and e-commerce landscape, supporting clients across various industry sectors that require reliable logistics execution, customer data handling, and coordinated marketing activities.