38Fule

38Fule was established in 1992, reflecting a long-standing presence in China’s health and wellness sector. The company underwent significant corporate evolution, becoming 38Fule Co., Ltd in 1999, and later expanding into an international group in 2011. The Shaanxi province government approved its development as part of a broader enterprise network. The group is headquartered in Xi’an, within the Van Metropolis Hi-tech district, and it operates across several strategic industries, including medical care, financial investment, real estate, and related health services. With a workforce exceeding 300 employees and total assets reported around 300 million yuan, 38Fule has laid out an integrated corporate strategy that links raw material sources, processing, and finished goods through a complete industry chain.

The company brand “38Fule” has earned numerous recognitions over the years, highlighting its role in health and beauty markets and its contribution to the regional economy. Leadership from the group’s chairman, Yuan Xiaofeng, has been recognized with honors such as the Chinese Youth Technology Entrepreneur title and involvement in multiple CPPCC committees, reflecting a broader commitment to youth development and regional governance.

The 38Fule group has established four bases to support its diversified operations:

- Yangling National Hi-tech Demonstration 38Fule Healthy Products base

- Xianyang National Hi-tech 38Fule Medical Logistics base

- Chunhua 38Fule Chinese Herbal Medicine Planting base

- Zhashui Qinlin Leisure base

In addition, the organization has five marketing departments that operate with distinct approaches to reach markets, leveraging the company’s integrated supply chain—ranging from medicinal plant cultivation and herb extracts to deep processing and sales. The strategic plan emphasizes continued healthy industry development through a balanced mix of traditional strengths and new strategic initiatives, with ongoing emphasis on team development, management enhancement, and service improvements. The group notes a sustained focus on women’s health and reproductive health on a global scale, underlining its intent to contribute to international markets while maintaining its core local strengths.

As 38Fule progresses, it aims to adjust its industry structure to form coordination between traditional advantages and new strategic segments within health and wellness sectors. The organization positions itself as a diversified enterprise with a committed framework for healthy development and industry leadership in medical logistics and related health products. While detailed service offerings in freight forwarding or third-party logistics are not explicitly described in the available information, the presence of a dedicated Medical Logistics base and a comprehensive value chain suggests an operational footprint that includes supply chain management and logistics-related activities aligned with health and herbal products.

For stakeholders seeking to understand 38Fule’s breadth, the group’s trajectory indicates a substantial investment in health-centered manufacturing, logistics infrastructure, and cross-industry collaboration, with a clear emphasis on sustainable growth, innovation, and social responsibility within Xi’an and beyond.