Ouagadougou - TRACE Logistics (Ouagadougou, Head Office)

TRACE LOGISTICS is a premier integrated logistics and freight forwarding partner headquartered in Ouagadougou, Burkina Faso, with a broad and strategically distributed footprint across Africa. The company offers a comprehensive and tightly integrated suite of logistics services designed to support modern supply chains, facilitate efficient cross‑border trade, and strengthen West Africa’s regional competitiveness in an increasingly dynamic global marketplace. By combining rigorous regulatory compliance with a customer‑centric approach to process modernization, TRACE LOGISTICS empowers shippers to move goods with confidence, speed, and cost discipline, while maintaining high standards of service quality and operational reliability. The organization’s value proposition rests on its ability to deliver end‑to‑end visibility, agile execution, and scalable solutions that adapt to the evolving needs of diverse industries and markets across the African continent. TRACE LOGISTICS operates as a one‑stop partner for manufacturers, importers, exporters, distributors, retailers, and project cargo specialists seeking a single point of coordination for all logistics activities, from customs clearance to final mile delivery and value‑added services. This commitment to seamless integration across the supply chain is underpinned by a focus on regulatory compliance, modernizing logistics processes, and optimizing both costs and transit times, which in turn strengthens the competitiveness of its clients in regional and international markets. TRACE LOGISTICS’ capabilities span customs clearance, inland and multimodal transport, port and air logistics, chartering, consolidation, warehousing, and industry‑specific services that accommodate sectoral nuances, such as perishables, high‑value goods, industrial equipment, and consumer goods. In practice, this means a shipper can rely on TRACE LOGISTICS to manage complex regulatory requirements, navigate customs regimes, and coordinate multiple modes of transport to ensure on‑time arrivals, secure handling, and accurate documentation. The company’s inland and multimodal transport capabilities are designed to optimize routes, balance cost and speed, and mitigate risk across diverse geographies, leveraging a network of partners, owned assets where appropriate, and a robust planning framework that emphasizes reliability and predictability in service delivery. Port logistics and air logistics capabilities complement land transport by enabling efficient gateway movements, cargo consolidation, and timely cargo handoffs at major ports and airports across Africa, thereby reducing dwell times and improving velocity through the supply chain. TRACE LOGISTICS is also proficient in chartering and project cargo support, enabling customers to mobilize specialized equipment, manage oversized or time‑critical shipments, and execute complex logistics with a high degree of precision and control. Consolidation services further enhance cost efficiency and supply chain responsiveness by aggregating shipments from multiple suppliers or customers, enabling economies of scale, optimized container utilization, and simplified downstream distribution. The warehousing component provides storage solutions that align with demand variability, inventory visibility, and value‑added processing needs, ensuring secure handling and accurate stock management across the value chain. Across all service lines, TRACE LOGISTICS emphasizes industry‑specific solutions that respond to the unique regulatory, operational, and quality requirements of individual sectors, including manufacturing, retail, agribusiness, energy, and infrastructure projects. This sectoral focus enables tailored SOPs, specialized handling, compliance protocols, and performance metrics aligned with sector expectations, facilitating smoother audits, traceability, and risk management. A cornerstone of the TRACE LOGISTICS proposition is its unwavering commitment to regulatory compliance and governance. In an environment where trade facilitation, import/export controls, and local regulatory nuance shape the cost and speed of shipments, TRACE LOGISTICS positions itself as a trusted partner that can interpret and apply complex rules, secure necessary licenses, manage inspections, and coordinate with authorities to avoid delays. This emphasis on compliance translates into smoother customs clearance processes, reduced risk of penalties, and enhanced predictability for customers planning production schedules, customer deliveries, or international dispatches. The company also places a strong emphasis on modernization and digital transformation as levers to improve operational efficiency, data accuracy, and end‑to‑end visibility. By investing in digital platforms, integrated planning tools, real‑time tracking, documentation automation, and analytics, TRACE LOGISTICS helps customers monitor shipments, forecast exceptions, and adjust plans proactively. This modernization drive supports cost and time optimization by enabling smarter routing, improved resource utilization, better carrier and asset management, and faster exception resolution, all of which contribute to shorter lead times and improved service levels. From a customer perspective, this means fewer manual handoffs, reduced administrative overhead, more accurate ETA/ETD information, and a transparent logistics experience that can be shared across the supply chain ecosystem, including suppliers, manufacturers, distributors, and end‑consumers. TRACE LOGISTICS recognizes that visibility is a competitive differentiator in today’s market. By offering structured information flows, standardized documentation, and proactive status updates, the company minimizes blind spots and helps customers make informed decisions about procurement, production planning, and inventory management. This transparency extends to risk management, where the company identifies potential disruptions—such as regulatory changes, port congestion, or capacity constraints—and presents mitigation options to customers in a timely manner. A related dimension is the focus on cost and time optimization. TRACE LOGISTICS designs network‑level strategies that balance cost efficiency with service quality, leveraging consolidation opportunities, mode optimization, and route engineering to reduce total landed costs while preserving or enhancing service reliability. The company’s expertise in inland and multimodal transport supports flexible mode mixes that can adapt to shifting demand patterns, commodity characteristics, and regulatory constraints. By aligning service levels with customer priorities—whether that means fastest possible transit, lowest total cost, or a blend of both—TRACE LOGISTICS helps clients optimize working capital, minimize stockouts, and maintain leaner inventories without sacrificing customer experience. CSR and sustainability considerations are integrated into TRACE LOGISTICS’ operating philosophy. Beyond profit and performance metrics, the company aims to contribute to the social and environmental well‑being of the communities it touches. This includes initiatives designed to promote safe labor practices, environmental stewardship in logistics operations, and community development programs in the regions where TRACE operates. By embedding CSR into daily operations and long‑term planning, TRACE LOGISTICS positions itself as a responsible partner whose practices align with the broader expectations of customers, regulators, and the public, reinforcing trust and long‑term collaboration. The regional expansion strategy reflects a clear intent to strengthen West African logistics competitiveness through a well‑balanced network that combines local market knowledge with regional scale. With a base in Burkina Faso and offices across Africa, TRACE LOGISTICS is prepared to handle both inbound and outbound flows that traverse multiple borders, customs regimes, and regulatory landscapes. This regional footprint supports a more reliable and resilient supply chain for customers with multi‑country needs, enabling smoother cross‑border exchanges, better coordination with suppliers and distribution hubs, and more consistent service across national boundaries. TRACE LOGISTICS also emphasizes industry‑specific services designed to meet the nuanced needs of different sectors. For example, manufacturing clients may require just‑in‑time deliveries, strict temperature controls, or compliant documentation aligned with international standards; retailers may demand fast turnarounds, reliable shelf availability, and efficient reverse logistics; agribusinesses may rely on seasonal planning, compliant handling, and rapid customs processing for perishable shipments; energy and infrastructure projects may necessitate project cargo expertise, heavy lift coordination, and specialized route planning. In practice, this sectoral differentiation translates into practical benefits such as customized SOPs, sector‑aligned performance indicators, and dedicated account coordination that understands the particular regulatory and operational rhythms of each industry. TRACE LOGISTICS’ operational backbone is complemented by a focus on people, processes, and partners. The company invests in training and talent development to ensure that its teams—not only in operations but also in compliance, sales, customer service, and technical support—are equipped to manage the complexities of African logistics, including regulatory considerations, documentation accuracy, and customer communication. The partner ecosystem—comprising carriers, port operators, customs brokers, and service providers—plays a critical role in delivering value to customers. TRACE LOGISTICS maintains careful supplier selection, ongoing performance management, and collaboration across the network to ensure consistent service quality and risk mitigation. This approach helps create a reliable supply chain ecosystem where customers can rely on predictable performance, even in the face of capacity fluctuations or market volatility. From a Freightcue platform perspective, TRACE LOGISTICS presents as a well‑rounded, regionally focused integrated logistics provider with a robust mix of services that align with the needs of shippers seeking cross‑border efficiency, regulatory compliance, and end‑to‑end visibility. The platform‑oriented profile highlights TRACE LOGISTICS as a credible partner capable of handling complex supply chains across multiple modes of transport, with a clear emphasis on process modernization and cost optimization. For Freightcue users, this translates into a practical, value‑driven option for posting inquiries, receiving competitive quotes from multiple carriers, comparing service levels, and engaging in transparent price and service negotiations. The company’s regional footprint, combined with its insistence on regulatory compliance and standardized procedures, makes TRACE LOGISTICS a suitable candidate for shippers looking to diversify their logistics providers within West Africa and across Africa more broadly. In addition to operational strengths, TRACE LOGISTICS offers a client‑centric experience that prioritizes clarity, accountability, and continuous improvement. Shippers can expect clear documentation, consistent communication, and proactive issue resolution, with performance metrics that are aligned with agreed service levels and key performance indicators. The platform perspective also notes TRACE LOGISTICS’ commitment to CSR and sustainable practices, which may resonate with customers seeking responsible supply chain partners who share their values and reporting expectations. Overall, TRACE LOGISTICS embodies many of the attributes that modern freight shipping platforms seek: a capable integrated logistics partner with end‑to‑end capabilities, regional reach, regulatory know‑how, a focus on modernization and efficiency, and a clear orientation toward customer success. For Freightcue’s directory, the profile demonstrates tangible value through a combination of comprehensive service lines, regional strength, and a pragmatic, transparent approach to logistics management. As supply chains become more complex and cross‑border trade volumes grow in West Africa and across the continent, TRACE LOGISTICS stands as a credible, scalable ‑ yet locally grounded ‑ choice for shippers who prioritize reliability, compliance, and end‑to‑end service integration. This makes it an attractive option for Freightcue users who want to post inquiries, solicit comparative quotes, and engage in constructive, data‑driven discussions with multiple logistics providers, all within a platform that emphasizes efficiency, trust, and continuous performance improvement. Freightcue’s platform perspective positions TRACE LOGISTICS as a practical embodiment of a modern African logistics partner: firmly rooted in regulatory compliance, committed to process modernization, and capable of delivering end‑to‑end transportation and value‑added services across a diverse set of industries and geographies. By combining local market insight with regional network strength, TRACE LOGISTICS can help Freightcue users unlock faster transit times, reduced costs, and improved supply chain resilience, while maintaining high standards of service quality and governance across all touchpoints of the shipping and delivery lifecycle.